MaxGioie new reference in the jewelry and coral sector
On May 15, 2020 the new website was completely restyling in terms of functionality and contents, we have not stopped our work… in less than a month changes have been made that have allowed us to achieve significant improvements in performance. Although at the top of the category, performance are improved further by 30%.
Thanks to the targeted interventions of MaxGioie lab today we can affirm that the MaxGioie site is the reference n.1 of its own sector.
It is good to understand that MaxGioie specializes in online sales. The jewelry on the internet can offer greater guarantees to buyers compared to the normal sales channel (physical store) and to competitors (virtual stores). In addition, the MaxGioie commercial activity can professionally and punctually manage all the phases of the sales transaction, we better understand this statement with the explanations that will be listed below.
It can be said that a physical store requires a lot of attention in the preparation of the shop windows, in the selection of products in the assistance in the sale and post sale. There is a fil rouge that runs through all those which believe they appear in online sales, believing that products are sold on their own, maybe even selling those that have been in stock (physical) for some time and that unfortunately are not liked at the market, simply setting up a shop (of the ready-made ones of the open source type) without experience in the world wide web obtaining disappointing results.
MaxGioie Company specialized in online sales, invests resources and time in the selection of products to be offered for sale and dedicates time as a priority to technological adjustments (metaphor of the physical shop window) in setting up its own window, reducing the primary difficulty of the no possibility for the buyer to be able to touch the jewel with his hand.
Below we see the points of strength of the specialization and the distinctive elements of MaxGioie:
- No management costs, that is the possibility of offering products for sale that are not aggravated by the fixed costs of the structure and by the variables costs for its maintenance.
- Availability of jewels, the offering is the web therefore it hasn’t relegated to a limited territorial area.
- The guarantees of online sales are higher than the physical ones. If you don’t like a product, and you bought it in store, you are not entitled to a refund, but only to its replacement, which is possible in e-commerce.
- No brokerage costs (agents, representatives etc.) that influence the purchase price. MaxGioie has no intermediaries, from the producer to the consumer.
- Belonging to the Coral sector, craftsmanship of Torre del Greco.
- More than ten years of online activity.
Not exists no bargain, there is only an unwary buyer that at high cost believes to do a bargain purchase! He would must to rely on specialized professionals in the category as MaxGioie!
There is a widespread behavior of unconditional trust on the part of buyers on online platforms that apparently give greater security, absolutely false! I can give a tangible example… on Amazon they can sell fake coral necklaces click here.
Which product to buy? Let’s assume that the buyer identifies two beautiful red coral necklaces finished in 18K gold and compares them, identifying the difference in price. What will he buy?
- Identic price. The buyer has the perception to buy the same product but, there are many things to evaluate (other articles on coral will come out on our blog on how to evaluate them before buy) each Coral Jewel is unique there are many small nuances that are not evident: quality of the raw material, type of surface treatment etc etc. So what is the true value of a jewel at the identic price, which one to buy? Read the paragraph of strengths and distinctive elements.
- Different prices I buy the price high. I’m buying at the lowest price is not a better result index (see also what is written in the identic price). So what is the real value of a jewel, that with the lowest price compared to the highest price, which to buy? Read the paragraph of strengths and distinctive elements.
Let’s resume the discussion because MaxGioie is the reference n.1 in the jewelry and coral sector and, how can we objectively measure this statement? Soon said: through appropriate benchmarks.
Google Developers has set up a special web.dev test platform where you can measure the performance of a page on your website. A website is made up of a series of pages more or less articulated in content and performance.
Results of a little complex page.
Results of a very complex page with more than 450 requests on the server.
For those they have not seen the YouTube video of the new website presentation.